The round Forever stamps are designed to resemble the sort of pins that convey a political leaning, tell a joke, champion a social or environmental cause or simply serve as a souvenir.
The stamps’ circular shape, as well as the shadowing and reflection techniques used in the design, give the appearance of three-dimensional pinback buttons.
The 10 stamps feature work by various artists, each with a single, upbeat word as the central design element: “Smile” (Don Clark), “Hello!” (Tré Seals), “Peace” (Jay Fletcher), “Love” (Juan Carlos Pagan), “Fun” (Gia Graham), “Sweet” (Jeff Rogers), “Yes!” (Ryan Feerer), “Cheers!” (Lisa Congdon), “Kudos!” (DKNG Studios) and “Happy” (Gina Triplett).
Greg Breeding, an art director for USPS, designed the stamps.
The back of the stamp pane features an illustration of a round silver button back with pin fastener repeated 20 times, one for each button shown on the front of the pane, further emphasizing the theme.
The stamps are available in panes of 20 and are available at Post Offices and usps.com. Several Pinback Buttons-themed products, including an informative stamp portfolio, are also available on the website.
The stamps will be dedicated at the Great American Stamp Show in Hartford, CT.
Reference: USPS via NPMHU Local 317
